Focused on your success.

Last updated February 15, 2022

This Cookie Policy explains how The Walman Optical Company ("Company", "we", "us", and "our") or our third party service providers may use Cookies or other similar technologies which store certain information on your computer or device (“Cookies”) to recognize you when you visit our websites including, but not limited to, , (together with their subdomains, collectively the "Sites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.   This Cookie Policy applies to your access, browsing or use of the Sites, and/or their content, features, services, sales, marketing or events (which we refer to collectively with the Sites as the "Digital Services").


In some cases we may use Cookies to collect personal information, or that becomes personal information if we combine it with other information.    


What are Cookies?


Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.


Cookies set by the website owner (in this case, The Walman Optical Company) are called "first party Cookies". Cookies set by parties other than the website owner are called "third party Cookies". Third party Cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party Cookies can recognize your computer or mobile device both when it visits the website in question and also when it visits certain other websites.


Why do we use Cookies?


We use first and third party Cookies for several reasons. Some Cookies are required for technical reasons in order for our Sites to operate, and we refer to these as "Essential" or Cookies. Other Cookies also enable us to track and target the interests of our users to enhance the experience with the Digital Services. Third parties serve Cookies through the Digital Services for advertising, analytics and other purposes. This is described in more detail below.


The specific types of first and third party Cookies served through the Digital Services and the purposes they perform are described below (please note that the specific Cookies served may vary depending on the specific Digital Services you experience):


How can I control Cookies?   


You have the right to decide whether to accept or reject Cookies. You can exercise your Cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of Cookies you accept or reject. Essential Cookies cannot be rejected as they are strictly necessary to provide you with Digital Services.  


The Cookie Consent Manager can be found in the notification banner and through the use of Digital Services. If you choose to reject Cookies, you may still use the Digital Services though your access to some functionality and areas of the Digital Services may be restricted. You may also set or amend your web browser controls to accept or refuse Cookies. As the means by which you can refuse Cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. 


In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit  or /  or  You can also opt-out of Google’s use of Cookies by visiting Google’s add settings at:



What about other tracking technologies, like web beacons?


Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with Cookies, to understand whether you have come to the Digital Services from an online advertisement displayed on a third-party website, to improve performance of the Digital Services, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on Cookies to function properly, and so declining Cookies will impair their functioning.     



Do you serve targeted advertising?     


Third parties may serve Cookies on your computer or mobile device to serve advertising through the Digital Services. These third parties may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using Cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.   



What about Tools on Mobile Devices?  


You can control the tools on your mobile devices.  For example, you can turn off the GPS locator or push notification on your phone.  Please consult your mobile device’s user guide for instructions on clearing Cookies, disabling location services, and disabling push notifications.



What about Do Not Track (“DNT”) Signals?  


Some Internet browsers offer a DNT feature that signals to websites you visit that you do not want to have your online activity tracked.  There is currently no uniform way that browsers communicate DNT signals.  We do not currently interpret, respond to, or alter our practices when we receive DNT signals but may do so in the future.  



How often will you update this Cookie Policy?


We may update this Cookie Policy from time to time in order to reflect, for example, changes to the Cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of Cookies and related technologies.  


The date at the top of this Cookie Policy indicates when it was last updated.  



Where can I get further information?  


If you have any questions about our use of Cookies or other technologies, please email us at  or by post to:  


The Walman Optical Company 

ATTN:   Data Protection Officer

801 12th Avenue North  

Minneapolis, MN 55411  

United States